Take Your Optical Store to the Next Level with Demon Sports Glasses
Bring a dynamic and technical sports eyewear selection into your store with a brand built around performance, visual comfort and strong in-store appeal.
Why choose Demon
A sports eyewear brand made for real retail opportunities.
For over 45 years, Demon Occhiali has been synonymous with reliability, quality and innovation in the world of sports glasses. Our collections are developed for customers who want to experience sport with maximum safety, visual protection and lasting comfort.
By adding Demon to your assortment, you bring a distinctive and performance-driven product range into your store—ideal for cycling, running, mountaineering, trekking and outdoor activities—with a clear, sporty identity that helps your offer stand out.
What you can offer in-store
The advantages of Demon sports glasses
A cleaner, stronger product story your customers can understand at a glance.
Innovative & Resistant Materials
Photochromic, mirrored and polarized lenses, combined with ultra-light and flexible TR90 frames, help deliver comfort, durability and reliable performance across different light and weather conditions.
Sport-Driven Design
A dynamic and technical look, developed for customers who want eyewear that performs as well as it looks—from cycling and running to hiking and a wide range of outdoor sports.
Clip-In System
A practical solution that allows you to offer prescription support on a wide range of models, making the collection even more versatile and more relevant for your point of sale.
Retail support
A partner that helps you sell better, not just a supplier.
Demon is chosen by optical stores that want dependable products and practical support. Beyond the collection itself, we help create a more compelling in-store experience through attractive display materials, packaging with strong shelf appeal and assistance tailored to your needs.
Our customer service is ready to support you throughout the sales process—from selecting the right best sellers for your store to handling technical questions, so you can respond with confidence to every customer request.
- Support in choosing the most suitable best sellers for your store
- Practical help with technical product information and positioning
- Display materials and packaging that enhance the collection in-store
- Assistance before, during and after the sale
Why stores appreciate the brand
Built to protect. Designed to perform. Easy to explain and easy to present.
Demon combines technical credibility, a sporty identity and solutions that make the collection easier to sell inside an optical store. The result is a range that feels specialized, modern and commercially clear.
What makes the collection versatile
Designed for every sport, ready for different customer needs.
Demon sports glasses help you address multiple requests within a single, coherent collection: customers looking for technical sun protection, lightweight frames, polarized or photochromic lenses, and practical solutions for prescription use.
This makes the range particularly effective for stores that want to expand into sports eyewear with products that are easy to recommend and immediately understandable at the point of sale.
- Photochromic, mirrored and polarized lens options
- Lightweight, flexible and comfortable TR90 frames
- Sport-oriented styling with everyday wearability
- Prescription compatibility on selected models through clip-in solutions
Join the network
Join the Demon Dealer Network
Don’t miss the opportunity to stand out with a brand that represents real passion for sport. Contact us today to receive the complete Demon catalog and discover the collections and offers dedicated to our retail partners.